Jorge Caracheo, is an industrial designer born in Celaya Mexico . Since he can remember he has been passionate about photography, after college he has dedicated his life in creating images. He works with a partner in the studio doing product photography and fashion, while his personal work focuses on portraying feminine beauty. This editorial he submitted to us is a part of his personal project called “Ay Mamita” in which he has been working for 3 years and have shared with us. It is a series of portraits of beautiful girls taken with analog and digital cameras giving to the project a vast, eclectic aesthetic in visual content .